yogurt packaging
May 29, 2015

5 eye-catching formats for yogurt packaging

From babies to adults, we all love yogurt. Unsurprisingly, packaging formats for all things yogurt are very interesting and diverse, with designs ranging from playful and cute to stylish and sophisticated. So let’s have a closer look at some of the best yogurt packaging formats on the market!

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apple product packaging
May 25, 2015

Why Apple cares so much about product packaging

Whether you love or hate Apple products, one thing’s for certain: they are absolutely obsessed with packaging. From the way the iPhone 6 is packaged to the latest MacBook, anyone who has ever opened up an Apple product can attest Apple’s product packaging is elegant, reflecting a thoughtfulness most electronics companies can’t match. But why […]

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product selection process
May 22, 2015

The role of packaging in the product selection process

We all know that packaging serves the product in a number of ways. It isn’t just there to protect the goods in stores; it also helps sell the product by guiding the consumer with an invisible hand towards a purchase. So what is the role of packaging in the product selection process and how does […]

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soap packaging
May 18, 2015

How to get that handmade look in packaging? A soap story …

Handmade products deserve handmade packaging. A great example of packaging that succeeds in creating a handmade feel is Savon Stories. The soap manufacturer asked design studio Menta to come up with a soap packaging design worthy of their organic product. This is what they had to offer …

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packaging additional purpose
May 15, 2015

An inquiry into the additional purpose of packaging

Let’s face it: packaging’s main purpose is to make products look good so they attract more buyers. There’s more to it than that, however. Packaging also offers product protection and may even offer additional value and purpose.

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small package design
May 11, 2015

Why small package design might be better for your product …

Bigger isn’t always better. In fact, your product might benefit from a smaller package design. Your consumers might respond better to “on the go” packages, while retailers with limited shelf space are likely to find a better spot to display your product. Let’s explore three interesting benefits of small size packages.

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