In their continuing search to innovate and create packages that truly stand out on the shelf ,designers can make use of state of the art technologies. Holographic technology on packaging not only makes for a true eye-catcher, it also helps protect products against the threat of counterfeiters. Let’s explore some of the innovative ways packaging designers have applied the technology to create stunning designs. Discover the marvels of holographic packaging.
Corrugated cardboard is the packing material of choice for many brands and industries. Its high-tech construction ensures the material can carry a wide range of weights, protects against moisture and provides sustainable packaging solutions. Furthermore, corrugated cardboard is highly customizable and very cost-effective. Let’s delve a little deeper into the world of corrugated cardboard and find out what else it has in store from a packaging designer’s point of view. Find out more about corrugated cardboard packaging!
With the rise in popularity of web shops and low-cost click and collect services the e-commerce packaging industry is faced with a couple of challenges – optimizing retail packages for home delivery to name one. Reducing the cost and avoiding unnecessary packaging is the ultimate goal in a market with complex supply chains and unique design concepts. Read all about the challenges e-commerce packaging is facing
As 70% of purchasing decisions is made in front of the shelves, brand owners spend a great deal of money to test their products’ shelf-shout. Usually physical mock-ups of a new packaging are tested in a real store setting. The use of 3D software to display virtual products, however, makes the entire process faster and more cost efficient.
‘Sustainable’ and ‘luxury’ are two adjectives not often used in each other’s presence. This definitely holds true for packaging design, with luxury items lusciously contained by metallized glass, plastic or many other types of material – though beautiful, eco-friendly they are not. One of many issues at play here is brand image – consumers of luxury goods simply expect proper packaging and might not really care all that much about environmental concerns. Yet does that mean we simply have to accept the fact that ‘responsible luxury’ will forever be an illusion? What are the challenges sustainable luxury packaging is facing?
Have you ever wondered how people suffering from celiac disease and gluten allergies do their groceries? One of their daily routines consists of studying the ingredients lists on food packaging boxes. Luckily, packaging designers and food brands can make their lives a lot easier. How? By simply adding a subtle yet clear ‘gluten free’ label or icon on the packaging, when applicable. Read more on gluten-free packaging.