Packaging Innovation
August 24, 2015

5 inspiring sustainable packaging ideas

Companies are increasingly focusing on sustainable packaging to reduce their impact on the environment. And they have every reason to! According to greenerpackage.com, 64% of consumers say it is very important for companies to use environment-friendly or biodegradable packaging. That’s great news for the packaging industry, because sustainable packaging seems to bring out the best […]

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August 21, 2015

Top 3 fruit & vegetable packaging trends

Fruit and vegetable packaging development is no longer just about protecting produce between point A and point B. It’s about turning packaging into miniature in-store billboards that attract the consumer’s attention and drive sales. Packaging designers are constantly coming up with new ideas to get fruit and veg flying off the shelves, so we feel […]

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August 17, 2015

Edible packaging – Packaging water without bottles!

Let’s face it: our Western consumerism lifestyle has left disastrous marks on our planet and continues to do so. Our increasing pile of packaging waste in particular is a major issue when it comes to maintaining a green environment. Sure, many of us have taken up recycling and composting to reduce waste. But let’s be […]

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August 14, 2015

3 reasons to opt for peel-and-reseal labels

Peel-and-seal labels are not exactly what you call ‘trendy’. After all, they have been around for quite some time now. However, we strongly feel that peel-and seal labels are underappreciated and deserve a second chance to shine! Just imagine what the packaging industry could do with all that extra space … In fact, there are […]

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August 10, 2015

How to use packaging design to appeal to the subconscious

Did you know that at least 85% of all decisions we make are governed by our subconscious? Consequently, no matter how nice packaging may be to look at, it does not always necessarily connect with its target audience or sell the product.

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August 7, 2015

4 packaging mistakes that cost you sales

You had a great idea for a product and decided to take your chances. You spent a great deal of time developing, testing and refining it. Your test audience loved it. Your product is definitely worth buying, yet it’s not flying off the shelf. Sounds familiar? Then it’s time to ask yourself if one of […]

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August 3, 2015

3D packaging gives the packaging world a whole new dimension

What happens if a Swedish paper maker teams up with an Italian machinery manufacturer? You get FreeFormPack! FreeFormPack is a packaging method that creates unique 3D packaging, suitable for both food and non-food markets, with a custom shape or texture in a cost-effective form-fill-seal process. It is the brainchild of Italian machinery manufacturer Curti and […]

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July 31, 2015

Sustainable packaging: do’s and don’ts

While manufacturers and packaging designers work hard to offer sustainable packaging, there still is a lot of work to do. Simply walk through the aisles in your local supermarket and you will notice that eco-packaging is a long way from becoming standard. Here are 3 product groups that could do with an ecological makeover.

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July 24, 2015

5 reasons to stop using QR codes

Ever since QR codes became a ‘thing,’ we’ve seen them on plenty of packaging materials. But are they really such a great marketing tool? It’s been several years now since the first QR code popped up, so what’s the verdict? Will we continue to see QR codes on packaging? We don’t think so, and here […]

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July 20, 2015

What do consumers want? They don’t know! Luckily, market research does …

No matter what product they’re looking for, consumers are always faced with an abundance of choices. So how can you know if consumers will buy your product instead of someone else’s? By conducting market research, that’s how! Market research Market research is more than simply asking friends and family what they think of your product. […]

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July 13, 2015

2015 Packaging Innovations fair in Brussels – Don’t miss out!

The 2015 edition of the exclusive Packaging Innovations fair is set to take place in Brussels from 25-26 November. The Packaging Innovations fair is a high point for members of the Belgian, Dutch and French packaging industry, giving participants the opportunity to source new ideas and enlarge their market. Should you exhibit? Are you a […]

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