Image from Dick Sheaff

Victorian gaslight style is used in labels, packaging, signage and business stationary.

The aim is to obtain a 3D look by adding shadows, imposition, dimensional banners and ribbons, that copy the optical illusion you had  by the (gas) streetlights on signage from stores.

From otherfocus.com

Images from Dick Sheaff

Ikea's cardboard pallet

In a few weeks, Ikea will start to use a strong corrugated cardboard structural pallet design to  replace wooden pallets.

When using huge amounts of wooden pallets, this can make a difference from a sustainability viewpoint. Some doubt the re-usability of the corrugated pallets, but nevertheless, it looks like a worth while initiative.

One-third the height of wooden trays at 5 centimeters (2 inches) and 90 percent lighter at 2.5 kilos, they’ll save thousands of truck trips and cut transport bills by 140 million euros ($193 million) a year at a cost of 90 million euros for paper purchases and new forklifts, Ikea says.

From Core77

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper.

The packaging was changed to a plastic wrapper, so people couldn’t use Lacta as a medium for love messages any more.

A mobile app using augmented reality allows  people to compose messages on their smartphones and then send them to their loved ones.  Old school love notes made possible with new school technology.

Via I believe in advertising

The design of this chair is 5 years old, but we’re still amazed whenever we see it.

Corrugated design has become very popular the last decade (and it has been around a long time before that), but few do it better.

www.flexiblelove.com

Avery Dennison wants to inspire designers with lots of labels related trends, original designs, white papers, case studies and other professional tips. Of course all is linked to Avery Dennison products, but hey, what did you expect. Also check out the Brand Experience Contest!

Worth while visiting! Check out Inspiration Studio

Lovely package for a sweet red wine.

Padre Divino is a dessert red wine and its Russian manufacturers recommend the alcoholic beverage for use during Catholic holidays.

The box’s designer, Yevgeny Razumov, explains that “divino” is an Italian pun, with “divino” meaning “divine” whilst “di vino” means “the wine.”

Via The Trendhunter

Tag: Original Design

Or how a trip to the dump can work inspirational.

Designer Martin Myerscough of Greenbottle invented the paper wine bottle after coming up with the first paper milk bottles. He questions the recycling of glass bottles in the UK, as wine is imported into the country on a large scale, but the empty glass bottle is never sent back.

Considering that studies predict the UK will run out of landfill space within seven years, efforts to produce biodegradable packaging and reduce waste will be crucial for both consumers and manufacturers.

A big challenge will also be to convince buyers and consumers to go for the concept of a paper bottle as, in the wine industry especially, packaging is key to establishing branding and consumer recognition.

Read the full article from Sun Joo Kim on http://www.smartplanet.com.

Tag: Brand Management

Do you hate long approval cycles? Do  you want to keep them as short as possible?

Try the new free WebCenter app for the iPad. Download it directly  from the iTunes store.

What is WebCenter?
WebCenter is  web-based platform that manages packaging pre-production approval and project life cycle. More here.