10 inspirational food packaging logos

food packaging logo

The logo on your packaging is one of the first things customers relate to when scanning the supermarket aisles. Therefore, an attractive and recognizable logo is crucial to build a customer base. With regard to food packaging, however, the logo might prove a challenge in terms of space as nutritional information and ingredients have to be displayed on the package too. In some cases, there is hardly any room left for an attractive logo. So how can designers overcome this obstacle? Here are some inspirational food packaging logos that catch the eye, no matter how small they are. Find inspiration in these 10 food packaging logos …

What are the new rules for food allergen labeling?

food labeling information

Since December 2014, new rules apply for food allergen labeling. Labeling rules in European Directives ensure that all consumers are given comprehensive ingredient listing information and make it easier for people with food allergies to identify products they need to avoid. The new regulation introduces a new requirement for allergen information to be provided for foods sold non-packed or pre-packed for direct sale. Discover the new labeling rules for food packaging …

Designing and printing high quality flexible packaging

flexible packaging

Delivering topnotch, high quality flexible packaging is a real challenge. Shopping bags, food bags, hygiene bags, sacks or beverage cartons are all common types of flexible packaging you see every day. They can be problematic though, both from a designer’s and a printer’s viewpoint. Luckily there is a potent solution: flexographic printing. Read more…

What’s keeping brands from using resealable cereal boxes?

What’s keeping brands from using resealable cereal boxes?

For as long as there have been breakfast cereals, there have been nonresealable cardboard boxes. Why do cereal brands refuse to answer the public’s “cry for help”? Because, let’s face it, we would all start our day a little bit better if the cereal box would cooperate, wouldn’t we? Well, as it turns out, cereal manufacturers have their reasons to stick with the old fashioned box. Find out more about the absence of resealable cereal boxes …

Energy drink packaging – balancing creativity and convention

energy drink packaging

The energy drink market is soaring. There are literally dozens of brands, all screaming for our attention at the supermarket. In such a crowded market, the packaging designer plays a crucial role. Indeed, it’s he or she that comes up with new shapes of cans and energizing images. Let’s find out how some of the world’s leading energy drink brands handle packaging. Designing energy drink packaging, a delicate balance …