If you have ever gone fishing, you’ll have experienced it first-hand: fish is an incredibly unattractive animal that hardly smells like roses. In other words: it’s the perfect challenge for packaging designers!
We might think of mass packaging as a nineteenth or twentieth century concept that came into full force with the technological innovations of the Industrial Revolution. Yet packaging has been around since the dawn of man. In this article we’ll have a look at the history of packaging – from its simple beginnings to the technological advances that are being developed right now. Learn all about the fascinating history of packaging!
Shipping edible and pharmaceutical products requires packaging that is, one, rigid enough to protect the goods and, two, keeps things nice and cool. Cold chain packaging, necessary for all kinds of food and pharmaceutical applications, faces numerous challenges with the rise of environmental opposition. The question for packaging designers around the world is this one: “How to create efficient, affordable insulated packaging when public opinion continues to shift in favor of more eco-friendly materials that are reusable, biodegradable, compostable or ideally easily recyclable?” What are the challenges cold chain packaging is facing in the year to come?
When done correctly packaging can really make just about any product shine on the shelf. In order to be successful your design should excel in creativity and functionality. However, some brands invest all their money in creative concepts but forget about functionality. A train wreck is what ensues. Learn from these packaging mistakes!
Today, one of the packaging industry’s main objectives is to create environmentally friendly designs. The goal is to make great looking packages that are, above all, easy to recycle. While very noble and necessary, it cannot be denied that there is another, more effective way of achieving sustainability: simply reusing packaging. The last couple of years reusable secondary packaging seems to have disappeared from radar, while it shouldn’t have. More on reusable secondary packaging design here.
Some retail markets are driven by innovative packaging designs, while others are more restrictive. What strategy can packaging designers use to make their products stand out on the shelves, when innovation is out of the question? It’s a matter that’s been bugging many designers and one that doesn’t have a clear-cut answer, unfortunately. Nevertheless, we will make an attempt. Discover how to stand out without being innovative.