“Why do consumers buy what they buy?” In essence, that’s the question marketing have been trying to answer for decades now. Product packaging is one of the many influences on consumer purchasing behavior – culture, personality and product price are three other. Focusing on packaging it’s important to realize how little time a product has to make a lasting impact on consumers: 2.6 seconds to be exact. So what are the implications of this short time frame for packaging design? Find out all about the link between consumer buying behavior and packaging!
Although they might not be easy to open, transparent clamshell packaging is more successful than packaging without transparency, studies reveal. Apart from their apparent attractiveness to consumers’ eyes, they also have other benefits, such as shelving convenience, cheap production costs and enhanced security. Transparent packaging might seem a bit bland, yet when treated with a healthy dose of creativity, clamshells can be just as unique as any other type of packaging. What’s so good about transparent packaging?
Creating an effective box design for your product means you have to put yourself in the position of the consumer and try to come up with an appealing design. That’s easier said than done of course. That’s why we want to offer you a helping hand by giving you 5 tips to improve your custom box design. Discover 5 tips to improve your custom box design
Packaging can really make or break a product in store, but also on billboards, in brochures and in web advertising. The visual presentation of your product plays a huge role in the decision making process of customers and prospects. In short: product photography is very important in advertising. That’s why we’ll go over some tips to create the perfect snapshot of your carefully crafted packaging design. Read all about product photography and packaging.
New technological innovations mean the packaging world can go further and further in increasing the interaction between the consumer and the product. Recently, we have seen built-in electronics in packaging to enhance the experience of the end-user. Will these developments one day be the standard for all packaging, or is interactive packaging a passing trend? Explore the fascinating world of interactive packaging!
According to a research by EasyFairs, organizers of the trade fair Packaging Innovations London 2014, women are more susceptible to gender specific packaging. 43% of those polled favored “branded personality” packaging and 37% of marketers said that girls are more likely to purchase a product because of the way it is packaged. So what about the call for gender neutral packaging? Should manufacturers just ignore it? Read all about packaging and gender.