Creative packaging design: merely a question of talent?

What is it about packaging designers that allows them to make all these creative packaging designs? Is it a matter of innate talent, or is there more to it?

You are either creative or analytical, that’s the adage many people today still live by and act on. Recent findings, however, suggest this saying might be flawed. Scientific research has discovered that creativity, to a certain extent, can be learned and acquired through exercise. It’s an interesting thought for packaging designers, striving to do better with every design they make. Can creative packaging design be learned? Read more!

The challenges of ready meal packaging

We have grown very much accustomed to ready meal-packaging, yet from a manufacturer’s point of view they are quite challenging.

Processed convenience foods such as ready meals are hugely popular nowadays. No surprises there: the food is cheap, easy to prepare and relatively tasty. In recent years, the market has created a distinction between standard and luxury ready meals. The former are basic low-priced products. The latter are more expensive quality meals. So what are the challenges from a packaging designer’s perspective for both these categories? Discover the ins and outs of ready meal packaging!

“Why do people buy bottled drinking water?”

Why drink packaged water when you can just as easily drink water from the tap? The answer is: because of the packaging.

There isn’t a product in the world as universal as still water. No matter where you go or what brand you buy, in essence, all water is roughly the same: it looks the same and it tastes, more or less, the same. Find out what is so attractive about packaged drinking water!

The attractions of personalized packaging

Personalized packaging might be a niche, but it’s one that can really boost sales in a highly competitive market. Learn more!

Few brands bother with personalized packaging. That’s a shame because a level of personalization in packaging really appeals to customers. Your own name on a bottle of shampoo, for instance, is surprisingly effective in creating an emotional bond between the product and the consumer. Find out what’s so great about personalized packaging!

Packaging safety issues: looks aren’t everything

Packaging safety has become a real issue in the 20th century. Things like food preservation, transport and child safety are essential these days.

Packaging has to look good on the shelf in order to sell, yet it has to do more than that. Packaging has to deal with certain safety issues, too. Food packaging, for instance, has to preserve the product inside, while products containing harmful chemicals have to be child proof. Not to mention the transport safety requirements modern day products have to meet. What are the most important packaging safety issues?