As stereotypical as it may seem, packaging designers really do think in terms of “female” or “feminine” packaging versus male packaging. And with good reason. Both sexes have their own set of preferences and desires when it comes to packaging. For one, women are more likely to base their purchasing decisions on the look and feel of the packaging than men. Let’s dive into the fascinating world of feminine packaging.
It’s an ongoing discussion in the packaging world: what’s the most eco friendly packaging material? Cans or cartons? Cartons are more efficient to pack and ship and also require less packaging material than a steel can. And still, cans may be heavier but they’re also easier to recycle than cartons. So, which packaging material wins the battle of the environment? Which is the most eco friendly packaging container?
Have you ever wondered if your enduring efforts to come up with innovative new ways to package the same old product are worthwhile, the answer is: yes! New research by Pelican Communications shows that almost four in ten consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features, such as QR codes. Innovative packaging really does pay off, so it seems … Find out why innovation in packaging is important.
Packaging is more than just a container to provide protection for a product. In most cases it defines a brand’s identity. As such, it’s a very powerful weapon in the ongoing battle for the consumer. And herein lies its problem: some brands use packaging to mislead potential buyers and coerce them into buying something they might not really need. In this article we will explore 3 of the most common ethical issues a packaging designer or brand might face. Which ethical issues are packaging designers confronted with?
According to a report from the Institute of Psychological Sciences in the UK consumers prefer circular shaped beverage packaging graphics on labels. In terms of purchase likelihood, all participants indicated a preference for rounded graphics, as well as upwards orientated graphics. It remains unclear, however, as to why we prefer these shapes. Discover the secrets to rounded packaging graphics!