A creative design can be so much more than just a special shape. A creative packaging design has to be smart so that it benefits the product inside. In fact the product should be the foundation on which the design is built. Read more…
If you go to many marketing meetings you’re probably sick of the term “think outside of the box”, so let’s take a different approach. Can you put something in the box after your product has been used? Read more…
Keeping products fresh is a major concern when it comes to food packaging. A lot of thought went into the design and the choice of materials to make sure that food stays “fresher for longer”. Despite all this effort the majority of consumers still think that packaging is a waste.
Calling your brand and product green is easy, but does it really mean something? A recent Eurobarometer poll shows that 48% of consumers has problems identifying green products and are in fact confused by the information that is provided.
To help consumers who want to buy eco-conscious the European Union is going to make two quality labels that will define green products: the Product Environmental Footprint (PEF) and the Organization Environmental Footprint (OEF).
These labels are currently in a 3-year pilot phase; and this month there will be an open call for companies to volunteer to participate in the project. The goal of the pilot phase is to create a framework, a set of rules that a sustainable product or company has to adhere to.
What is perhaps the most interesting aspect of the announcement is the focus on measuring environmental performance throughout the product life-cycle instead of just the production process.
The Your Tube Awards praise the most innovative aluminum tube packaging solutions of product and graphics design. Tube packaging hasn’t been revolutionized for a very long time and that’s something the Your Tube Awards wants to change.
The project TubeSoup is a very creative food packaging solution for an instant-soup recipe. It’s a design by Jennifer Skibbe, product designer from Germany.
Should packaging always be as efficient as possible or is looking good sometimes enough? Let’s have a look at three cool packaging ideas that have varying chances of ending up in a supermarket, but are all sure to succeed at turning heads.