Minimalist packaging: combining ecology, design and usability

Minimalist packaging requires careful consideration to be successful. Find out what you need to take into account.

“Omit needless things.” That’s the goal of minimalist packaging in a nutshell. From a designer’s perspective it’s quite a challenge to use as little materials as possible while striving for quality. From a brand’s perspective, minimalist packaging is more than a design choice: it’s a statement. Find out what minimalist packaging is all about.

5 concept packaging designs that should be real

Here are 5 concept packaging designs you regret having not created yourself. Have a look and marvel!

Every once in a while we come across some truly inspiring concept packaging designs that are really too great not to show. Created by students or professional designers, it’s a pity these concepts aren’t available in stores. Luckily, they can shine here. Have a look at our top 5 list of concept packaging! Discover these great concept packaging designs …

Eco packaging and brand equity: “Stop the water while using me”

Do you know the brand “Stop the water while using me?” They provide a valuable instruction against water spillage.

Turning ‘green products’ into a successful business model is quite a challenge. “Stop the water while using me”, a German-based company does it, and quite successfully so. They sell soap products in containers bearing the company name as a warning and instruction for the user. It’s a clever and bold move that deserves our attention. Learn more about this great example …

6 cute packaging ideas that will make your day

cute packaging

Packaging is not normally associated with adjectives such as ‘cute’, ‘adorable’, or ‘sweet’, yet some designs have the power to endear even the most callous-hearted design lovers. Start your day with these lovely examples of cute packaging! Be ready to go ooooh with these cute packaging ideas …

How to become a packaging designer?

Do you dream of becoming a packaging designer? What to study and how to best prepare yourself for a career in packaging, you’ll find out here.

Are you a regular visitor of the Esko blog? Do you often buy products you don’t really need but simply couldn’t resist because of their creative packaging design? In short, are you a packaging aficionado who can’t wait to start on your own designs, making a living out of your passion? Find out what you need to do to become a packaging designer and fulfill your dream! The road to becoming a packaging designer starts here …