Logos come in all shapes and sizes, yet they all serve the same goal: to help shape brand identity and trigger brand awareness of consumers. Evidently, logo and package design are firmly intertwined and one cannot exist without the other. In this article we’ll go over the attributes of a great logo as a brand identity building mechanism. Learn how to create a brand identity with your logo!
Recently, Coca-Cola came up with a new ad campaign, created by Ogilvy & Mather China. The TV commercial features the new second life kit from the brand, that allows you to put empty plastic bottles to good use by screwing an accessory on top. Instead of throwing them in the bin, users can use their soda bottle as a squirt gun, a pencil sharpener, or any of the 16 innovative caps the company designed. Find out what Coke did to encourage recycling of empty plastic bottles
“Why do consumers buy what they buy?” In essence, that’s the question marketing has been trying to answer for decades now. Product packaging is one of the many influences on consumer purchasing behavior – culture, personality and product price are three other. Focusing on packaging it’s important to realize how little time a product has to make a lasting impact on consumers: 2.6 seconds to be exact. So what are the implications of this short time frame for packaging design? Find out all about the link between consumer buying behavior and packaging!
Although they might not be easy to open, transparent clamshell packaging is more successful than packaging without transparency, studies reveal. Apart from their apparent attractiveness to consumers’ eyes, they also have other benefits, such as shelving convenience, cheap production costs and enhanced security. Transparent packaging might seem a bit bland, yet when treated with a healthy dose of creativity, clamshells can be just as unique as any other type of packaging. What’s so good about transparent packaging?
Creating an effective box design for your product means you have to put yourself in the position of the consumer and try to come up with an appealing design. That’s easier said than done of course. That’s why we want to offer you a helping hand by giving you 5 tips to improve your custom box design. Discover 5 tips to improve your custom box design
Packaging can really make or break a product in store, but also on billboards, in brochures and in web advertising. The visual presentation of your product plays a huge role in the decision making process of customers and prospects. In short: product photography is very important in advertising. That’s why we’ll go over some tips to create the perfect snapshot of your carefully crafted packaging design. Read all about product photography and packaging.