For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a “Color of the Year”.
So why is 2013 a Green kind of year, more exactly the shade of green 17-5641.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.
To say it with the words of Pantone: “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
The ‘Tube Toys’, by Oscar Diaz, are a series of vehicles to assemble were the packaging is also part of the product, reducing considerably the amount of material discarded after purchase, and the added cost that traditional packaging involves.
All the parts needed to built each vehicle are contained on a standard cardboard tube which doubles as the packaging and becomes the body of the car, fire engine, train or tractor. Each tube has pre-cut slots and holes to place the wheels axes and other components.
The wrapped label is the only bit that will be discarded after purchase.
The international jury of Pentawards nominated Diet Coke as “Diamond Pentawards 2012″ in its vote last June!
Coca-Cola commissioned the redesign of Diet Coke to the Turner Duckworth agency. The bold result revolves around the letters D and K, the key elements of the brand. Read the complete story on the Pentawards blog.
In addition to the trophy Pentaward Diamond, Turner Duckworth received Esko Suite software worth € 5,000.