Packaging Innovation
October 23, 2012

Fisherman Rubber Boots

Fisherman boots, Grand Prix for Direct Communication at the Golden Drum AwardsThe Fisherman Rubber Boot packaging in Kazakhstan has won Grand Prix for Direct Communication at the Golden Drum Awards.

The packaging creates the illusion of boots immersed in water, with fish and eels, featuring the protective qualities of the waterproof boots, and has been designed as a mini-stan, to work as an eye catcher.


October 8, 2012

ABSOLUT UNIQUE – Behind The Scenes

ABSOLUT Vodka is pushing a new limited edition of  nearly four million uniquely designed and numbered ABSOLUT bottles into the market. Each bottle is randomly painted in the production line.

Check out the Making of movie.

Via David Schwalje on LinkedIn Esko Professionals

September 20, 2012

Flower Seed Packaging from the 1800s

The typography on these vintage seed packets is hand-drawn.
Have a look at the full range on

August 6, 2012

Cardboard bike (2)

Try materials, and turn them into something totally different, something useful.  See how Izhar Gafni makes a cardboard bike from reboard, one that is water resistant. Papercoreboard is not only used in packaging, but also for furniture and Sign & Display.

Cardboard bike 1 is a totally different concept.

August 2, 2012

6 rules for packaging design

Packaging design that is noticed on the shelvesProduct packaging is a huge industry. According to the Food Marketing Institute, the average supermarket in the USA holds around 40,000 different items.

From a shopper’s point of view, a product is never seen alone and never in great detail, so it needs to stand out from all the other products around it.

Check out these 6 rules to find out what makes or breaks good packaging design.


July 18, 2012

Pantone Queen, 60 years of color matching

For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images picturing varying pigments.

Each of the individual shade references include the date and location of that particular ensemble. The images of her majesties wardrobe selections were matched by Pantone’s emulation system, achieving exact color matching from the pantone shade range.

Via Precision Printing UK