Author Archives: Bruno

Bruno

About Bruno

Bruno is Marketing Content Manager at Esko.

Packaging that sprouts seeds

Adrian Froufe designed a range of packaging for 100×100. 100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers.
The idea was to give the brand a new and attractive aesthetic component that breaks with the classic image of organic and environmentally friendly products.

All packaging of 100×100, except for the obvious elements, is made of the same material: corrugated cardboard, to which the seeds of various herbs are added in the manufacturing process. When the container is no longer useful, it can be planted and the seeds will sproud.
(via designboom.com)

Read more…

PANTONE 2012 Color of The Year

PANTONE announced PANTONE® 17-1463 Tangerine Tango as the color of the year for 2012.

PANTONE states: ““Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.””.

PANTONE Color of the Year 2012 can be found in the following PANTONE Color Systems:
FASHION + HOME 17-1463 TCX or 17-1463 TPX
RGB for TPX
R G B
226 73 47
RGB for TCX
R G B
221 65 36
PLUS Series 7625C (Closest Match)
PLUS Series CMYK
C M Y K
0 82 80 0
Plus Series RGB
R G B
225 82 61
GOE System 20-1-5C
Plastics PQ-17-1463TCX

Read more on the PANTONE website.

Augmented reality + chocolate packaging = love

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper.

The packaging was changed to a plastic wrapper, so people couldn’t use Lacta as a medium for love messages any more.

A mobile app using augmented reality allows  people to compose messages on their smartphones and then send them to their loved ones.  Old school love notes made possible with new school technology.

Via I believe in advertising