Author Archives: Dirk Vanden Meerschaut

Dirk Vanden Meerschaut

About Dirk Vanden Meerschaut

Dirk is Digital marketing manager at Esko.

Creative Milk Packaging Designs

Looking at life with an open mind keeps you young and alert, allows you to go on and enjoy the good things in life.

That is why it’s always nice to see refreshing, inspiring packaging passing by!

Or, as Modny73 puts it:

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.

Packaging also refers to the process of design, evaluation, and production of packages.

Via Modny73

Better Color with PantoneLIVE

Color consistency and accuracy accross multiple print services is a major topic in the packaging and printing supply chain.
Brand owners, designers, printers and converters now can rely on PantoneLIVE. PantoneLIVE is a cloud based solution that makes it possible to share color specs around the globe.
In this video, Pantone Senior Vice President Ron Potesky and Cary Sherburne of Whattheythink.com confer about PantoneLIVE.

Also check out the PantoneLIVE website, or read more about color management on the Esko website.

Cardboard ‘gothic’ architecture

Have a look at the complex column design by Michael Hansmeyer, an architect and computer scientist based at the Swiss Federal Institute of Technology in Zurich.

His work is composed of sixteen million faces and made from 2,700 layers of cardboard. It is the result of a cutting-edge computational process and people’s responses to it are just as improbable.

“Some people say it looks like a reptile, some people think it looks like an underwater creature and other people bring up the Gothic,” said Hansmeyer. The incredible complexity of the column’s fractal surface is the product of what is known as a “subdivision algorithm,” a process that used a computer program to divide and sub-divide the facets of a classical Doric column.

To make the design reality, laser cutters sliced the design out of 2,700 individual layers of 1mm-thick cardboard sheets. The layers were then stacked around a load-bearing core to produce a 2.7 meter-high prototype.

Via CNN.com

Innovative Packaging Structure

Shelf Impact! and Dragon Rouge asked branding and packaging professionals to evaluate recent packaging innovations. In each quarter of 2010, the exclusive survey asked a sample of hundreds of Shelf Impact! readers, from brand managers to designers to material suppliers, to evaluate a selection of packages for their innovative qualities. In all, 60 packages were reviewed

Structural design conveys innovation

Consistent with preliminary quarterly findings and last year’s annual results, respondents to Shelf Impact!’s surveys in 2010 repeatedly continued to make a strong case for package structure as the lead design cue to redefine a product category.

A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.

As creative teams think about package design heading into 2011, these three points should be uppermost in their planning: distinctive structure, innovative materials & production processes and innovative graphics.

Via Shelf Impact!

Cambell’s Soup Back in the UK

New Package, New Recipe – London-based Path design agency unveiled a new package for the iconic Campbell’s Soup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25 items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc.

Via PopSop