The Your Tube Awards praise the most innovative aluminum tube packaging solutions of product and graphics design. Tube packaging hasn’t been revolutionized for a very long time and that’s something the Your Tube Awards wants to change.
The project TubeSoup is a very creative food packaging solution for an instant-soup recipe. It’s a design by Jennifer Skibbe, product designer from Germany.
Should packaging always be as efficient as possible or is looking good sometimes enough? Let’s have a look at three cool packaging ideas that have varying chances of ending up in a supermarket, but are all sure to succeed at turning heads.
What can Esko bring you in 2013? Make a wish!
ABSOLUT Vodka is pushing a new limited edition of nearly four million uniquely designed and numbered ABSOLUT bottles into the market. Each bottle is randomly painted in the production line.
Check out the Making of movie.
Via David Schwalje on LinkedIn Esko Professionals
When roaming the halls at drupa in Düsseldorf, it’s easy to see that many suppliers want to inspire commercial printers in their quest for added value services. And you know what? Many booths carry a “Packaging” sign suggesting that packaging is the application they should diversify into. In our drupa hall 8b, there are at least 4 other suppliers promoting packaging besides a range of other applications.
Branching into packaging
These pictures taken at the Konica Minolta booth are great examples of the wide diversification possibilities for commercial printers. One of the many panels says “Packaging”. The same can be seen at the Xerox, FujiFilm and many other booths.
A printed package is never the end-result
When analyzing the product offering though, you discover that the main driver is digital print. The packaging signage basically says you can also print packaging digitally, in short runs and even personalized.
Sounds great at first sight, but what tends to be forgotten is that a printed package is never the end-result of the production process. In commercial print, the cut and folded brochure or leaflet is the end-product all right. In packaging though, the diecut pack goes through many more production and logistical steps to reach its’ final destination: the shop shelves.
So, when I see digitally printed packaging being promoted as the next best thing after sliced bread, I cannot stop wondering what the end-user application will be. I can think of a couple of obvious ones like highly specialized medication (pharma), but that’s a fairly small market segment. Have you heard or seen any feasible applications for personalized digitally printed folding cartons: tell me more, I’d love to know.
- Jan De Roeck
Jan De Roeck is Esko’s Director Solutions Management
On our drupa website, we have a daily blog about life on the Esko booth. At the same place, you’ll find daily pictures giving an impression of our stand and what goes on.
Tuesday May 8, 2012 - Studio Viewer Mania
After several rainy days, the sun finally comes out in Dusseldorf and so do the crowds. It seems every day now is bigger and better than the day before and the stand is packed from open to close.
Today was full of visits from many of our large global customers, some whom are new and some very good old friends.
Several demonstrators report getting lots of “Wow!’s” at the end of their demos. A few even report that some viewers say they plan to blog about their experience at the Esko booth. Perhaps a Google search is in order?
The Studio Viewer is such a hit with everyone that many who see it want to take it home with them (yes, the iPad itself kiddingly being slipped into the viewer’s bag). Keep those iPads in sight at all times!
Finally, several of our Gent colleagues pay us and drupa a visit. They report seeing lots of interesting things but also being very tired from so much walking. They needed to take refuge in the Esko booth at the end of the day with a cold (Belgian) beer. And we were happy to see them!