What can Esko bring you in 2013? Make a wish!
On our drupa website, we have a daily blog about life on the Esko booth. At the same place, you’ll find daily pictures giving an impression of our stand and what goes on.
Tuesday May 8, 2012 - Studio Viewer Mania
After several rainy days, the sun finally comes out in Dusseldorf and so do the crowds. It seems every day now is bigger and better than the day before and the stand is packed from open to close.
Today was full of visits from many of our large global customers, some whom are new and some very good old friends.
Several demonstrators report getting lots of “Wow!’s” at the end of their demos. A few even report that some viewers say they plan to blog about their experience at the Esko booth. Perhaps a Google search is in order?
The Studio Viewer is such a hit with everyone that many who see it want to take it home with them (yes, the iPad itself kiddingly being slipped into the viewer’s bag). Keep those iPads in sight at all times!
Finally, several of our Gent colleagues pay us and drupa a visit. They report seeing lots of interesting things but also being very tired from so much walking. They needed to take refuge in the Esko booth at the end of the day with a cold (Belgian) beer. And we were happy to see them!
Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper.
The packaging was changed to a plastic wrapper, so people couldn’t use Lacta as a medium for love messages any more.
A mobile app using augmented reality allows people to compose messages on their smartphones and then send them to their loved ones. Old school love notes made possible with new school technology.
Do you hate long approval cycles? Do you want to keep them as short as possible?
What is WebCenter?
WebCenter is web-based platform that manages packaging pre-production approval and project life cycle. More here.
South Korean supermarket chain Home Plus wanted to boost their online sales. They launched an ad campaign of virtual stores installed on subway platforms.
The campaign consisted of 2D displays laid out like actual store shelves. Commuters could browse the virtual shelves and ordered products with their smartphones using QR codes. Their orders were then delivered to their homes when they came back from work.
The South Korean weekly news magazine Hankyoreh 21 is claiming that the virtual grocery store in a subway station was never actually operated. These claims seem to be based on a statement from Seoul Metropolitan Rapid Transit Corporation which says the QR Code display was mounted at Hangangjin Station on Seoul Subway’s Line 6, filmed for two and a half hours and then removed. If this is true then the advertising agency will have some difficulty explaining its claim that Homeplus online sales rose by 130%.