There are several driving forces behind good packaging design, your corporate identity is one of them, for example. If your goal is to make truly great packaging design, you’ll have to focus on the consumers though. How can the structural design of your packaging make an impact on their day-to-day life?
In an interview with Pro Carton we get some insights on how Olaf Barski of Barski Design takes on this challenge.
Most brands that sell paper rolls or tissues do not spend a lot of time thinking about packaging. Most opt for transparent plastic and let the product speak for itself. Metso proves you can do more though, they understand that packaging can create added value for any product, even tissues.
For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a “Color of the Year”.
So why is 2013 a Green kind of year, more exactly the shade of green 17-5641.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.
To say it with the words of Pantone: “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
Find the complete color commentary on brandchannel.com
What can Esko bring you in 2013? Make a wish!
Do you control your packaging production? Or does it control you?
Find out in this video who controls your packaging production, and what you can do about it.
Do you recognize yourself? Maybe it’s time to talk to Esko.
The international jury of Pentawards nominated Diet Coke as “Diamond Pentawards 2012″ in its vote last June!
Coca-Cola commissioned the redesign of Diet Coke to the Turner Duckworth agency. The bold result revolves around the letters D and K, the key elements of the brand. Read the complete story on the Pentawards blog.
In addition to the trophy Pentaward Diamond, Turner Duckworth received Esko Suite software worth € 5,000.
Read also the Pentawards News on the Esko website