Category Archives: Commercial Print Prepress

28 Jan

Innovative Packaging Structure

Shelf Impact! and Dragon Rouge asked branding and packaging professionals to evaluate recent packaging innovations. In each quarter of 2010, the exclusive survey asked a sample of hundreds of Shelf Impact! readers, from brand managers to designers to material suppliers, to evaluate a selection of packages for their innovative qualities. In all, 60 packages were reviewed

Structural design conveys innovation

Consistent with preliminary quarterly findings and last year’s annual results, respondents to Shelf Impact!’s surveys in 2010 repeatedly continued to make a strong case for package structure as the lead design cue to redefine a product category.

A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.

As creative teams think about package design heading into 2011, these three points should be uppermost in their planning: distinctive structure, innovative materials & production processes and innovative graphics.

Via Shelf Impact!

06 Jan

PANTONE App

Pantone App for iPhone and iPod Touch

Who says you can’t take it with you? Not Pantone. With the myPANTONE for iPhone and iPod Touch app you have access to a variety of PANTONE® color libraries and the ability to build color palettes and share them with colleagues and clients.

myPANTONE offers graphic, web, fashion and apparel designers a way to take PANTONE colors with you wherever you go. Can’t remember what a color looks like, now you can have Portable Color Memory™.

Via Pantone.

16 Dec

Designers, eat your hearts out!

The Hamilton Wood Type Museum inspires visitors with a vast hoard of fonts, woodcuts, and catchwords from printing’s past. This movie is an excerpt from the documentary around the endangered factory.

Feel the craftmenship, the passion and the very root of a font’s bezier curve in this heart warming movie.


Via Creative Desitinations
Find out more about the Typeface project and the full movie or Kartemquin Films.

29 Jul

Barcodes for Mobile

Food52, a website ‘where kitchens meet’, is using stickybits to provide access to their recipe database while you’re at the grocery store, or in your kitchen.

The site has linked hundreds of their community’s recipes to the bar codes on ingredients across the US.

The stickybits iPhone or Android app will now allow you to scan Domino’s light brown sugar and pull up a recipe for Double Chocolate Espresso Cookies, or for Blueberry Almond Breakfast Polenta using Organic Valley Sour Cream.

Food52 is also encouraging users to attach their own recipes. Another example of how actual products (or their barcode) can serve as a media channel, linking directly to related content – and the still nascent opportunity for more brands to tap into.

Food52  [via MobileBehavior]