Category Archives: Digital Print

25 Feb

The 5 deadly sins in packaging your product

Packaging is part of the product , not an afterthought.

Packaging University lists the 5 biggest Packaging mistakes that you can make when bringing a product to the market. Number 1 is simple and straightforward, namely forgetting to consider packaging for your product.

Here is the (check)list:

  1. Waiting Too Late To Start Thinking About Product Packaging
    Solution: Think about your product packaging at the very beginning of product development.
  2. Not Doing Your Packaging Homework
    Solution: The important thing is to recognize that the more advance preparation you do, the better your packaging outcome.
  3. Not Choosing a Packaging Material
    Solution: In order to package a product, you must first narrow down the resource and material universe.
  4. Not Taking Advice From Others
    Solution: Listen to what other people have to say about your product packaging.
  5. Not Being Realistic
    Solution: I know your product is fantastic, but you may need to start out on a smaller scale than you envision.

Find the complete briefing on Packaging University

28 Jan

Innovative Packaging Structure

Shelf Impact! and Dragon Rouge asked branding and packaging professionals to evaluate recent packaging innovations. In each quarter of 2010, the exclusive survey asked a sample of hundreds of Shelf Impact! readers, from brand managers to designers to material suppliers, to evaluate a selection of packages for their innovative qualities. In all, 60 packages were reviewed

Structural design conveys innovation

Consistent with preliminary quarterly findings and last year’s annual results, respondents to Shelf Impact!’s surveys in 2010 repeatedly continued to make a strong case for package structure as the lead design cue to redefine a product category.

A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.

As creative teams think about package design heading into 2011, these three points should be uppermost in their planning: distinctive structure, innovative materials & production processes and innovative graphics.

Via Shelf Impact!

06 Jan

PANTONE App

Pantone App for iPhone and iPod Touch

Who says you can’t take it with you? Not Pantone. With the myPANTONE for iPhone and iPod Touch app you have access to a variety of PANTONE® color libraries and the ability to build color palettes and share them with colleagues and clients.

myPANTONE offers graphic, web, fashion and apparel designers a way to take PANTONE colors with you wherever you go. Can’t remember what a color looks like, now you can have Portable Color Memory™.

Via Pantone.

16 Dec

Designers, eat your hearts out!

The Hamilton Wood Type Museum inspires visitors with a vast hoard of fonts, woodcuts, and catchwords from printing’s past. This movie is an excerpt from the documentary around the endangered factory.

Feel the craftmenship, the passion and the very root of a font’s bezier curve in this heart warming movie.


Via Creative Desitinations
Find out more about the Typeface project and the full movie or Kartemquin Films.

29 Jul

Barcodes for Mobile

Food52, a website ‘where kitchens meet’, is using stickybits to provide access to their recipe database while you’re at the grocery store, or in your kitchen.

The site has linked hundreds of their community’s recipes to the bar codes on ingredients across the US.

The stickybits iPhone or Android app will now allow you to scan Domino’s light brown sugar and pull up a recipe for Double Chocolate Espresso Cookies, or for Blueberry Almond Breakfast Polenta using Organic Valley Sour Cream.

Food52 is also encouraging users to attach their own recipes. Another example of how actual products (or their barcode) can serve as a media channel, linking directly to related content – and the still nascent opportunity for more brands to tap into.

Food52  [via MobileBehavior]

17 Mar

Pentawards 2009 on show in Paris

From 1 February to 27 March 2010 the winning packaging designs of Pentawards 2009, the worldwide competition that each year crowns the best packaging designs of the world, will be on show in Paris.

A unique opportunity to see these creative and stunning designs from the 4 corners of the world. Place to be is Paris, near the Louvre. DesignPack Gallery, 24 Rue de Richelieu, Paris 75010.