Image is everything, especially in advertising. However, some brands succeed better at capturing our attention via a billboard, a piece of packaging or a commercial than others. Here are 10 of the best graphic designs we’ve come across lately.
Accessibility, portability, branding and manufacturing are high on any cigarette pack designer’s list. When Erik Askin started working on his new design, however, he wanted the packet to be anything but practical. It was his goal to create the world’s most annoying and inefficient cigarette pack and in doing so encourage smokers to quit.
Wine bottles all look the same, right? Well, sort of. Once in a while a radically new design pops up and questions everything we know. Such as this wine bottle design for Petit Bocal, made by a student.
The holiday season is upon us. For most of us that means a time of gift-giving and celebrating. For packaging designers it’s the time of year to get creative! Christmas packaging is only effective when it brings something extra to the table. Are you up to the challenge? Here are three tips to help you […]
Spanish design agency Txaber recently came up with several beer can designs which take on the Pantone color of their content. From light pale ale, to an imperial stout, all beer colors are represented in this concept packaging design. The question is: If these so-called Pantone cans and bottles go to market, will they sell?
Have you ever wondered if your enduring efforts to come up with innovative new ways to package the same old product are worthwhile, the answer is: yes! New research by Pelican Communications shows that almost four in ten consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features, […]