A company that really strives to cut down on packaging costs not only has to rethink the packaging design, but the product design as well. A fine example of cost-saving eco packaging design is presented to us by Nike. Their new Nike Free model is so flexible the shoes can be folded together, needing only 1/3 of cardboard packaging compared to a traditional shoe box. Check this great shoe box design by Nike!
Popular culture has always been a vast source of inspiration for packaging designers. TV characters, series, cartoons, celebrities, … They all pop up regularly during our grocery shopping. We have selected some of the most creative packaging designs that use popular culture to their advantage. These are all illustrations of how merchandise can be done creatively. Discover the power of popular culture in packaging!
You are either creative or analytical, that’s the adage many people today still live by and act on. Recent findings, however, suggest this saying might be flawed. Scientific research has discovered that creativity, to a certain extent, can be learned and acquired through exercise. It’s an interesting thought for packaging designers, striving to do better with every design they make. Can creative packaging design be learned? Read more!
A team of students from Dunwoody College of Technology Design & Graphics Technology have earned two first place awards in the Annual Student Packaging Design Competition (hosted by the Association of Independent Corrugated Converters (AICC)). Read more…
Few brands bother with personalized packaging. That’s a shame because a level of personalization in packaging really appeals to customers. Your own name on a bottle of shampoo, for instance, is surprisingly effective in creating an emotional bond between the product and the consumer. Find out what’s so great about personalized packaging!
Since the ’70s, the design of tin can pull tabs has remained mostly unchanged. Now WingTab is introducing a new kind of tab that might make a huge impact on the beverage packaging industry. Most notably, it’s a lot larger than your traditional tab, which, according to the company, makes it easier for the consumer to open. More importantly, though, the new tab creates all kinds of marketing opportunities that were previously simply impossible. Will this invention offer new marketing opportunities?