Spanish design agency Txaber recently came up with several beer can designs which take on the Pantone color of their content. From light pale ale, to an imperial stout, all beer colors are represented in this concept packaging design. The question is: If these so-called Pantone cans and bottles go to market, will they sell?
Have you ever wondered if your enduring efforts to come up with innovative new ways to package the same old product are worthwhile, the answer is: yes! New research by Pelican Communications shows that almost four in ten consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features, […]
“Omit needless things.” That’s the goal of minimalist packaging in a nutshell. From a designer’s perspective it’s quite a challenge to use as little materials as possible while striving for quality. From a brand’s perspective, minimalist packaging is more than a design choice: it’s a statement.
Every once in a while we come across some truly inspiring concept packaging designs that are really too great not to show. Created by students or professional designers, it’s a pity these concepts aren’t available in stores. Luckily, they can shine here. Have a look at our top 5 list of concept packaging!
Packaging is not normally associated with adjectives such as ‘cute’, ‘adorable’, or ‘sweet’, yet some designs have the power to endear even the most callous-hearted design lovers. Start your day with these lovely examples of cute packaging!
How to create innovative seed packaging? This design for Miracle-Gro Gro-ables shows you! Each seed pod comes with everything you need to grow your own food: seed, soil to protect the seed and keep it moist, and plant food. It’s the perfect solution for all garden lovers who don’t want to get their hands dirty. […]