Packaging Innovation
These articles are part of the "Packaging design" category
Skincare packaging gets scientific

Anti-aging skincare packaging gets a scientific facelift

Nerium launched its first line of beauty products only four years ago, but the company is already on top of the beauty industry with more than $400 million in sales last year. Nerium’s rapid growth and ongoing international expansion called for a packaging facelift that would highlight the science behind the company’s Optimera skincare product […]

soft packaging

Taking the soft approach – The effect of soft textures on packaging

Everyone knows that packaging is all about visuals. But there is more to packaging than meets the eye! Results from a recent study indicate that a packaging’s texture surprisingly influences consumers’ purchasing decisions as well. The study showed that products with soft packaging are more likely to be purchased than products with plain packaging.

customer experience

How to create packaging that enhances the customer experience?

All good packaging is created with the customer in mind, not the brand. While this may seem like a pretty straightforward, even simplistic statement, many brands and designers fail to live and work by these rules. It’s not enough to innovate just to create something new. You have to bring something truly fresh to the table […]

packaging trends

4 packaging trends of 2015 you have to keep in mind

Halfway in we’re getting a look at what 2015 still has in store, packaging-wise. We selected 4 packaging trends that will be making the rounds the coming months. The bottom line? Consumers expect simple yet emotional packaging experiences that resonate long after the packaging is thrown in the bin. Quite a challenge, right?

soap packaging

How to get that handmade look in packaging? A soap story …

Handmade products deserve handmade packaging. A great example of packaging that succeeds in creating a handmade feel is Savon Stories. The soap manufacturer asked design studio Menta to come up with a soap packaging design worthy of their organic product. This is what they had to offer …

dress shirt packaging

Creative dress shirt packaging – folding made easy …

Is it really necessary for shirt packaging to be so wasteful? The combination of plastic, cardboard, tissue paper and hidden pins can be really hard to unpack, restock in the store and disassemble at home. Can’t shirt packaging be made more consumer-friendly?