Category Archives: Packaging design

Great packaging design is more than just translating your brand identity to a piece of cardboard or plastic. Create packaging with real added value!

The world’s smallest shoebox design for the world’s most flexible shoe

Nike’s new Free model is a stand-out shoe, not only for its amazing flexibility but also for its innovative packaging. Discover what they did here!

A company that really strives to cut down on packaging costs not only has to rethink the packaging design, but the product design as well. A fine example of cost-saving eco packaging design is presented to us by Nike. Their new Nike Free model is so flexible the shoes can be folded together, needing only 1/3 of cardboard packaging compared to a traditional shoe box. Check this great shoe box design by Nike!

How popular culture inspires packaging designers

The world of popular culture is a great source of inspiration. Here are some examples of great packaging designs.

Popular culture has always been a vast source of inspiration for packaging designers. TV characters, series, cartoons, celebrities, … They all pop up regularly during our grocery shopping. We have selected some of the most creative packaging designs that use popular culture to their advantage. These are all illustrations of how merchandise can be done creatively. Discover the power of popular culture in packaging!

Creative packaging design: merely a question of talent?

What is it about packaging designers that allows them to make all these creative packaging designs? Is it a matter of innate talent, or is there more to it?

You are either creative or analytical, that’s the adage many people today still live by and act on. Recent findings, however, suggest this saying might be flawed. Scientific research has discovered that creativity, to a certain extent, can be learned and acquired through exercise. It’s an interesting thought for packaging designers, striving to do better with every design they make. Can creative packaging design be learned? Read more!

The attractions of personalized packaging

Personalized packaging might be a niche, but it’s one that can really boost sales in a highly competitive market. Learn more!

Few brands bother with personalized packaging. That’s a shame because a level of personalization in packaging really appeals to customers. Your own name on a bottle of shampoo, for instance, is surprisingly effective in creating an emotional bond between the product and the consumer. Find out what’s so great about personalized packaging!

Will this innovation provoke a revolution in tin can packaging?

Tin can packaging has been looking more or less the same since the 1970’s. With the introduction of WingTab that might change soon …

Since the ’70s, the design of tin can pull tabs has remained mostly unchanged. Now WingTab is introducing a new kind of tab that might make a huge impact on the beverage packaging industry. Most notably, it’s a lot larger than your traditional tab, which, according to the company, makes it easier for the consumer to open. More importantly, though, the new tab creates all kinds of marketing opportunities that were previously simply impossible. Will this invention offer new marketing opportunities?