Comments for Esko blog about innovation, design and creativity http://blog.esko.com Packaging, Prepress and Printing Wed, 17 Oct 2012 07:44:21 +0000 hourly 1 http://wordpress.org/?v=3.5.1 Comment on Cardboard bike (2) by bevi http://blog.esko.com/2012/08/06/cardboard-bike-2/#comment-29 bevi Wed, 17 Oct 2012 07:44:21 +0000 http://blog.esko.com/?p=1940#comment-29 It seems that this cardboard bike is almost ready for market for the incredible price of $20 !

http://www.engadget.com/2012/10/16/cardboard-bicycle/

]]> Comment on Augmented reality + chocolate packaging = love by Penpals.be http://blog.esko.com/2012/01/04/augmented-reality-chocolate-packaging-love/#comment-28 Penpals.be Thu, 05 Jan 2012 13:07:55 +0000 http://blog.esko.com/?p=1439#comment-28 Technology changes but people go on being people.

]]> Comment on Creative packaging examples by fmcg branding http://blog.esko.com/2011/08/17/creative-packaging-examples/#comment-27 fmcg branding Fri, 07 Oct 2011 05:09:56 +0000 http://blog.esko.com/?p=1219#comment-27 As we all agree that to promote a brand, the first and foremost thing is to have good packaging criteria on a product. The more attractive the product packaging and design will look, the more promotion a brand will have. After seeing a good packaging and design, we like to buy it.
fmcg branding

]]> Comment on Espresso book machine by Carla espresso machine http://blog.esko.com/2011/03/04/espresso-book-machine/#comment-24 Carla espresso machine Tue, 02 Aug 2011 16:59:33 +0000 http://blog.esko.com/?p=995#comment-24 An impressive reveal, I just presented this to a coworker who has recently been doing a little work on this. And he in fact bought me lunch because I found this for him.. LOL. For that reason let me say this: Martine, Thnx for the treat! But yeah Thnkx for spending the time to discuss this. Big thumb up for this post!

]]> Comment on Virtual stores in subways by ¶eter http://blog.esko.com/2011/07/08/virtual-stores-in-subways/#comment-26 ¶eter Mon, 11 Jul 2011 14:41:23 +0000 http://blog.esko.com/?p=1201#comment-26 @Pestilance
You are forgetting about after sales marketing. Very important for daily goods, as people scan the store for the products they know. (on-line and off-line)

In on-line stores, software is represented as the type of box software used to be sold in. Even though that is not relevant for the product, and the actual box was never created. Imagine how shampoo will be represented, if not in the bottle we know today. Just a blob? ;-)
A brand-less bottle is not an option.

It is a step towards less design for secondary packaging. The carton box holding the perfume bottle, the wrap around 6 soda bottles…

]]> Comment on Virtual stores in subways by Pestilance http://blog.esko.com/2011/07/08/virtual-stores-in-subways/#comment-25 Pestilance Mon, 11 Jul 2011 08:46:04 +0000 http://blog.esko.com/?p=1201#comment-25 Very clever…. So Home Plus are Tesco in Asia, right??

Is this one step towards the end of packaging as decoration and a factor in which product the customer reaches for Brand X to place it in their shopping cart?

I see brown cartons and white labels with black text being delivered to the customers home as the stimulus and drive for beautiful packaging is at the point of purchase NOT within the home.

Food for thought!

]]> Comment on Graphic Design for kids! by pearl mint http://blog.esko.com/2010/10/14/graphic-design-for-kids/#comment-20 pearl mint Sat, 09 Jul 2011 13:44:37 +0000 http://blog.esko.com/?p=668#comment-20 An amazing article. It’s nice to read a quality blog post. I think you made some good points in this post.

]]> Comment on Packaging and POP Display by Samual http://blog.esko.com/2011/01/12/packaging-and-pop-display/#comment-23 Samual Fri, 28 Jan 2011 07:04:50 +0000 http://blog.esko.com/?p=825#comment-23 Its really a wonderful Blog. Thanks for sharing.

]]> Comment on PANTONE App by Eddy Hagen (VIGC) http://blog.esko.com/2011/01/06/pantone-app/#comment-22 Eddy Hagen (VIGC) Fri, 21 Jan 2011 10:23:52 +0000 http://blog.esko.com/?p=807#comment-22 It may look nice, but everybody (and certainly designers) should be aware that the iPhone screen is NOT color calibrated and therefor should NEVER be used as a color reference.

Check out the tests that we did: http://www.graphicbrain.com/studies-by-vigc/mypantone-on-iphone/

]]> Comment on Mobile Apps of Interest by Bryan Wilks http://blog.esko.com/2010/12/10/mobile-apps-of-interest/#comment-21 Bryan Wilks Tue, 14 Dec 2010 23:24:19 +0000 http://blog.esko.com/?p=747#comment-21 Very cool thanks for the post!

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