An optical illusion happens when our brain perceives an image differently than it is in reality. Optical illusions take various forms: it can give the impression that an image is moving, that its color differs from the objective reality, or that it embodies more than one representation. Several companies have used this kind of tricks on their packaging. The examples being numerous, let’s focus on some wine labels! Read more…
New Belgium Brewing, a host of Belgian-inspired beers, plans to release new beer labels in 2014. The aim of this packaging renewel is to give the brewery’s colorful and cheerful imagery a fresh new look. Two reimagined labels have already been posted online! Read more…
If you’ve ever been in the Los Angeles area, you might have noticed these eye-catching bottles. Each Kombucha Dog label features the picture of an adorable puppy. Not only are the bottle labels handsome and brilliantly designed, they also serve a good cause : each dog photographed, is in need of a home.
Whether you’re active in industry or retail, there is one thing you can’t get rid of: the barcode. Being able to identify products in a matter of seconds is essential, so we better leave some room for that dull barcode on our packaging designs.
Proper recycling can be a challenge: not all recycle information on packaging is straight forward or applies to where you live.
With that in mind, GreenBlue’s Sustainable Packaging Coalition (SPC) devoted to recycable packaging is launching a label system it hopes will clear up the confusion.
The Packaging Recovery Label System is comprised of five pieces of information for every unique and easily separable packaging component:
Read more at www.how2recycle.info
According to Julia Beardwood, founder and partner at Beardwood & Co., the back panel of packaging provides opportunities that many products are neglecting.
Here are the 5 best pratices that were published on http://www.packworld.com.
- Less is truly more. You might have room for 200 words, but that doesn’t mean you should use more than 20.
- Focus on consumers’ needs and highlight the most important aspects of the product.
- Have some fun. Engage shoppers in a fun way, especially for snacks and beverages.
- Strike up a conversation.
- Use the element of surprise to hold the attention, like artistic or educational elements
Read the entire information on http://www.packworld.com.
Check this out on the Esko website:
Studio label design software – See your artwork on the label in 3D