Logos come in all shapes and sizes, yet they all serve the same goal: to help shape brand identity and trigger brand awareness of consumers. Evidently, logo and package design are firmly intertwined and one cannot exist without the other. In this article we’ll go over the attributes of a great logo as a brand identity building mechanism. Learn how to create a brand identity with your logo!
“Nomen est omen”, or so the saying goes. Yet, coming up with a suitable name for your brand new product can sometimes be problematic. For their new line of spirits, Gargalo gave each variety a number: simple but effective! The logo and packaging design are equally straightforward. We explore some of the basics in product naming and label design.
Apart from packaging design, product label design is one of the key elements consumers pay attention to – either consciously or unconsciously – when shopping for groceries at their local supermarket. Adequate label design should, at the very least, include the brand name. Yet to be truly effective it has to contain pertinent product and marketing information, as well. Time to unveil the secrets of effective label design. Discover what effective product label design is all about.
Have you ever wondered how people suffering from celiac disease and gluten allergies do their groceries? One of their daily routines consists of studying the ingredients lists on food packaging boxes. Luckily, packaging designers and food brands can make their lives a lot easier. How? By simply adding a subtle yet clear ‘gluten free’ label or icon on the packaging, when applicable. Read more on gluten-free packaging.
A product label has to meet certain standards if it wishes to capture consumers’ attention in a retail environment. Therefore careful consideration is necessary before stepping to the drawing table. Let’s go over some of the most important issues that constitute effective labeling. Discover some of the most important product labeling issues.
Many food products carry labels that give the consumer information about what’s in it and what’s not. A recent study reveals that especially the latter – i.e. labels that give information about what’s not in the product – are the real sellers. Consumers are even willing to pay more for products that include negative information on whatever the product is “free of”. Discover the power of food packaging labels ‘free of’!