Category Archives: Packaging design

Great packaging design is more than just translating your brand identity to a piece of cardboard or plastic. Create packaging with real added value!

Created to frustrate – Meet the Diamond Carton cigarette pack

Check out this interesting take on the classic cigarette pack

Accessibility, portability, branding and manufacturing are high on any cigarette pack designer’s list. When Erik Askin started working on his new design, however, he wanted the packet to be anything but practical. It was his goal to create the world’s most annoying and inefficient cigarette pack and in doing so encourage smokers to quit. Read more…

Have you considered your Christmas packaging strategy yet?

christmas packaging strategy

The holiday season is upon us. For most of us that means a time of gift-giving and celebrating. For packaging designers it’s the time of year to get creative! Christmas packaging is only effective when it brings something extra to the table. Are you up to the challenge? Here are three tips to help you on your way … Get our tips on Christmas packaging now!

A can of Pantone colored beer, anyone?

Spanish design agency Txaber came up with beautiful Pantone-colored beer can packaging. Would you buy one?

Spanish design agency Txaber recently came up with several beer can designs which take on the Pantone color of their content. From light pale ale, to an imperial stout, all beer colors are represented in this concept packaging design. The question is: If these so-called Pantone cans and bottles go to market, will they sell? Read more…

Innovation in packaging pays off – it’s as simple as that!

Innovation in packaging helps sell your product, a new research reveals. Read the precise outcomes here.

Have you ever wondered if your enduring efforts to come up with innovative new ways to package the same old product are worthwhile, the answer is: yes! New research by Pelican Communications shows that almost four in ten consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features, such as QR codes. Innovative packaging really does pay off, so it seems … Find out why innovation in packaging is important.