Some retail markets are driven by innovative packaging designs, while others are more restrictive. What strategy can packaging designers use to make their products stand out on the shelves, when innovation is out of the question? It’s a matter that’s been bugging many designers and one that doesn’t have a clear-cut answer, unfortunately. Nevertheless, we will make an attempt. Discover how to stand out without being innovative.
Never thought you’d see the day you could have a beautiful bouquet of flowers delivered through your door, right? Well, Bloom & Wild – the UK’s first letterbox florist – pulled it off with a new concept. They designed a box that slides through most of the regular UK post boxes to deliver freshly cut flowers to your home. Read more…
Coming up with exquisite and original packaging concepts on a daily basis can be quite demanding. Being only human after all, packaging designers can sometimes suffer from a creative block. Going through such a period, it’s important for any creative person to nourish inspiration and look for new perspectives to overcome this creative drought. Luckily, the internet is a great source of packaging design inspiration. We’ve selected some of the very best packaging concepts, serving one goal and one goal only: getting you, the packaging designer, back on track in no time. Ready? Have a look at our selection of inspirational packaging designs!
One of the most promising innovations in the packaging world of recent times has to be self-heating food packaging. The technique, currently in development at a number of renowned packaging companies around the world, should make it easy for consumers to enjoy a hot beverage or snack on the go. The new application looks specifically useful for young mothers who need to feed their baby but don’t have access to a micro-wave oven or boiling water. For now, the special packaging is applied mainly in the military. Discover all about self-heating food packaging!
Even more so than any other product category, cosmetic packaging has to be pleasing to the eye. Why? Simple, because beauty products need matching packaging. That’s why some of the most beautiful packaging designs can be found in this area of our industry. Have a look at a few examples of these wonderful cosmetic packaging designs that are too pretty to store in your beauty kit or drawer. Discover some of the world’s finest cosmetic packaging designs.
In their continuing search to innovate and create packages that truly stand out on the shelf, designers can make use of state of the art technologies. Holographic technology on packaging not only makes for a true eye-catcher, it also helps protect products against the threat of counterfeiters. Let’s explore some of the innovative ways packaging designers have applied the technology to create stunning designs. Discover the marvels of holographic packaging.