Category Archives: Packaging design

Great packaging design is more than just translating your brand identity to a piece of cardboard or plastic. Create packaging with real added value!

Creative packaging design: merely a question of talent?

What is it about packaging designers that allows them to make all these creative packaging designs? Is it a matter of innate talent, or is there more to it?

You are either creative or analytical, that’s the adage many people today still live by and act on. Recent findings, however, suggest this saying might be flawed. Scientific research has discovered that creativity, to a certain extent, can be learned and acquired through exercise. It’s an interesting thought for packaging designers, striving to do better with every design they make. Can creative packaging design be learned? Read more!

The attractions of personalized packaging

Personalized packaging might be a niche, but it’s one that can really boost sales in a highly competitive market. Learn more!

Few brands bother with personalized packaging. That’s a shame because a level of personalization in packaging really appeals to customers. Your own name on a bottle of shampoo, for instance, is surprisingly effective in creating an emotional bond between the product and the consumer. Find out what’s so great about personalized packaging!

Will this innovation provoke a revolution in tin can packaging?

Tin can packaging has been looking more or less the same since the 1970’s. With the introduction of WingTab that might change soon …

Since the ’70s, the design of tin can pull tabs has remained mostly unchanged. Now WingTab is introducing a new kind of tab that might make a huge impact on the beverage packaging industry. Most notably, it’s a lot larger than your traditional tab, which, according to the company, makes it easier for the consumer to open. More importantly, though, the new tab creates all kinds of marketing opportunities that were previously simply impossible. Will this invention offer new marketing opportunities?

The best packaging design ideas on Pinterest

Discover the best ideas on Pinterest for packaging designers.

Where do packaging designers go if they need inspiration for their next project? Their local supermarket, for starters, might be a good idea; shelves upon shelves of packaging sweetness is just there for the taking! Obviously, the Internet is a great source of inspiration too, if you know where to look, that is. In recent years, Pinterest has grown in popularity and scope and it’s now one of the biggest sources of inspiration for anyone who has to be creative on a regular basis. Let’s explore some of Pinterest’s best packaging design ideas! Find out how to use Pinterest as a source of inspiration.

Smart packaging: what does it take?

What is smart packaging?

Smart packaging is so much more than designing a suitable container for your product. It requires a company to assess the full packaging process. Aspects such as functionality, costs, materials, branding requirements, as well as transporting a product safely from the manufacturer to the customer all have to be taken into account. Smart packaging really is about optimizing the entire process from start to finish. Learn more about smart packaging!