Smart packaging is so much more than designing a suitable container for your product, it requires a company to assess the full packaging process: aspects such as functionality, costs, materials, branding requirements as well as transporting a product safely from the manufacturer to the customer all have to be taken into account. Smart packaging really is about optimizing the entire process from start to finish. Learn more about smart packaging!
New technological innovations mean the packaging world can go further and further in increasing the interaction between the consumer and the product. Recently, we have seen built-in electronics in packaging to enhance the experience of the end-user. Will these developments one day be the standard for all packaging, or is interactive packaging a passing trend? Explore the fascinating world of interactive packaging!
The FIFA World Cup in Brazil is in full swing, and so is merchandising inspired by the major soccer event. As teams around the world put their best foot forward to beat their rivals, so do packaging designers from Algeria to Uruguay. By creating eye-catching product packaging focused on the World Cup, they try to win over the toughest football adversaries and inspire the most fervent football-minded consumers around the world. Discover the best World Cup inspired packaging!
If this blog makes one thing clear it is that creative packaging designs – apart from improving sales – can be very inspirational. So much so that you might even call some designs “art”. In this article we’ll explore some of the most creative and artful expressions of used packaging materials. As it turns out, many artists are inspired by “trash”, using it to their advantage in their own work. Let’s talk trash art! Take a look at these amazing trash art examples!
A lot has been written about design and packaging – a quick search on Google provides thousands of results! As most of you probably don’t have the time to read them all, we’ve collected some of the best packaging quotes. Quirky, smart or downright funny, these are no doubt the best lines on packaging you will read today. We hope they provide you with some new, creative ideas! Read on to discover the most powerful packaging related quotes!
We are all bombarded with packaging on a daily basis. With so many new products on display every month, it’s hard to keep up the pace for all you packaging aficionados. That’s why we came up with a list of top packaging designers and their finest work! Read more…