Few brands bother with personalized packaging. That’s a shame because a level of personalization in packaging really appeals to customers. Your own name on a bottle of shampoo, for instance, is surprisingly effective in creating an emotional bond between the product and the consumer. Find out what’s so great about personalized packaging!
Since the ’70s, the design of tin can pull tabs has remained mostly unchanged. Now WingTab is introducing a new kind of tab that might make a huge impact on the beverage packaging industry. Most notably, it’s a lot larger than your traditional tab, which, according to the company, makes it easier for the consumer to open. More importantly, though, the new tab creates all kinds of marketing opportunities that were previously simply impossible. Will this invention offer new marketing opportunities?
Where do packaging designers go if they need inspiration for their next project? Their local supermarket, for starters, might be a good idea; shelves upon shelves of packaging sweetness is just there for the taking! Obviously, the Internet is a great source of inspiration too, if you know where to look, that is. In recent years, Pinterest has grown in popularity and scope and it’s now one of the biggest sources of inspiration for anyone who has to be creative on a regular basis. Let’s explore some of Pinterest’s best packaging design ideas! Find out how to use Pinterest as a source of inspiration.
Smart packaging is so much more than designing a suitable container for your product. It requires a company to assess the full packaging process. Aspects such as functionality, costs, materials, branding requirements, as well as transporting a product safely from the manufacturer to the customer all have to be taken into account. Smart packaging really is about optimizing the entire process from start to finish. Learn more about smart packaging!
New technological innovations mean the packaging world can go further and further in increasing the interaction between the consumer and the product. Recently, we have seen built-in electronics in packaging to enhance the experience of the end-user. Will these developments one day be the standard for all packaging, or is interactive packaging a passing trend? Explore the fascinating world of interactive packaging!
The FIFA World Cup in Brazil is in full swing, and so is merchandising inspired by the major soccer event. As teams around the world put their best foot forward to beat their rivals, so do packaging designers from Algeria to Uruguay. By creating eye-catching product packaging focused on the World Cup, they try to win over the toughest football adversaries and inspire the most fervent football-minded consumers around the world. Discover the best World Cup inspired packaging!