Category Archives: Packaging design

Great packaging design is more than just translating your brand identity to a piece of cardboard or plastic. Create packaging with real added value!

Have you considered your Christmas packaging strategy yet?

christmas packaging strategy

The holiday season is upon us. For most of us that means a time of gift-giving and celebrating. For packaging designers it’s the time of year to get creative! Christmas packaging is only effective when it brings something extra to the table. Are you up to the challenge? Here are three tips to help you on your way … Get our tips on Christmas packaging now!

A can of Pantone colored beer, anyone?

Spanish design agency Txaber came up with beautiful Pantone-colored beer can packaging. Would you buy one?

Spanish design agency Txaber recently came up with several beer can designs which take on the Pantone color of their content. From light pale ale, to an imperial stout, all beer colors are represented in this concept packaging design. The question is: If these so-called Pantone cans and bottles go to market, will they sell? Read more…

Innovation in packaging pays off – it’s as simple as that!

Innovation in packaging helps sell your product, a new research reveals. Read the precise outcomes here.

Have you ever wondered if your enduring efforts to come up with innovative new ways to package the same old product are worthwhile, the answer is: yes! New research by Pelican Communications shows that almost four in ten consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features, such as QR codes. Innovative packaging really does pay off, so it seems … Find out why innovation in packaging is important.

Minimalist packaging: combining ecology, design and usability

Minimalist packaging requires careful consideration to be successful. Find out what you need to take into account.

“Omit needless things.” That’s the goal of minimalist packaging in a nutshell. From a designer’s perspective it’s quite a challenge to use as little materials as possible while striving for quality. From a brand’s perspective, minimalist packaging is more than a design choice: it’s a statement. Find out what minimalist packaging is all about.

5 concept packaging designs that should be real

Here are 5 concept packaging designs you regret having not created yourself. Have a look and marvel!

Every once in a while we come across some truly inspiring concept packaging designs that are really too great not to show. Created by students or professional designers, it’s a pity these concepts aren’t available in stores. Luckily, they can shine here. Have a look at our top 5 list of concept packaging! Discover these great concept packaging designs …

6 cute packaging ideas that will make your day

cute packaging

Packaging is not normally associated with adjectives such as ‘cute’, ‘adorable’, or ‘sweet’, yet some designs have the power to endear even the most callous-hearted design lovers. Start your day with these lovely examples of cute packaging! Be ready to go ooooh with these cute packaging ideas …