For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a “Color of the Year”.
So why is 2013 a Green kind of year, more exactly the shade of green 17-5641.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.
To say it with the words of Pantone: “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images picturing varying pigments.
Each of the individual shade references include the date and location of that particular ensemble. The images of her majesties wardrobe selections were matched by Pantone’s emulation system, achieving exact color matching from the pantone shade range.