customer experience
June 15, 2015

How to create packaging that enhances the customer experience?

All good packaging is created with the customer in mind, not the brand. While this may seem like a pretty straightforward, even simplistic statement, many brands and designers fail to live and work by these rules. It’s not enough to innovate just to create something new. You have to bring something truly fresh to the table […]

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Pizza hut blockbuster box
June 12, 2015

Pizza Hut’s ‘Blockbuster Box’ doubles as movie projector

Pizza lovers and movie fanatics, rejoice! Pizza Hut now does more than just bring food to your doorstep. Well, if your doorstep is located in Hong Kong, that is. Pizza Hut Hong Kong recently launched the Blockbuster Box, a specially-designed pizza box that converts into a movie projector, combining pizza and a movie all in […]

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Consumer packaging satisfaction
June 8, 2015

The outside does matter! – Purchasing behavior strongly linked to consumers’ packaging satisfaction

MeadWestvaco Corporation, a global leader in packaging and packaging solutions, launched a study of how packaging influences product satisfaction and consumer purchasing behavior. The study was conducted in Brazil, China, Germany, France and the United States across 11 FMCG product categories. The study most definitely is a must-read for brand managers who are looking for […]

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packaging trends
June 5, 2015

4 packaging trends of 2015 you have to keep in mind

Halfway in we’re getting a look at what 2015 still has in store, packaging-wise. We selected 4 packaging trends that will be making the rounds the coming months. The bottom line? Consumers expect simple yet emotional packaging experiences that resonate long after the packaging is thrown in the bin. Quite a challenge, right?

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fruit packaging
June 1, 2015

Fruit packaging can make fruit fun for everyone!

A melon grower believes to have found a sure way to make fruit appeal to both children and adults. With a campaign centered around bold and colorful packaging featuring Sesame Street characters and much more, the company, called Nature’s Partner, expects to see its water melon sales soar.

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yogurt packaging
May 29, 2015

5 eye-catching formats for yogurt packaging

From babies to adults, we all love yogurt. Unsurprisingly, packaging formats for all things yogurt are very interesting and diverse, with designs ranging from playful and cute to stylish and sophisticated. So let’s have a closer look at some of the best yogurt packaging formats on the market!

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