What if we could use one of the few materials planet earth will never grow short of: sand? With sand as the prime resource material for packaging, ecological challenges would disappear overnight as sand is clean and 100 percent recyclable! What if we told you sand packaging already exists? What is sand packaging? Learn all about it here!
Since the ’70s, the design of tin can pull tabs has remained mostly unchanged. Now WingTab is introducing a new kind of tab that might make a huge impact on the beverage packaging industry. Most notably, it’s a lot larger than your traditional tab, which, according to the company, makes it easier for the consumer to open. More importantly, though, the new tab creates all kinds of marketing opportunities that were previously simply impossible. Will this invention offer new marketing opportunities?
Rebranding a company is more than just changing the packaging and logo. It also requires a new way of thinking about the products you wish to sell and changing the image consumers have in their head of your brand. The rebranding process is one that needs to be handled with care so as not to alienate your customer base. Yet some perseverance is also necessary in order to succeed. This article will explore what it takes to successfully rebrand a company. Learn what it takes to successfully rebrand your company!
Where do packaging designers go if they need inspiration for their next project? Their local supermarket, for starters, might be a good idea; shelves upon shelves of packaging sweetness is just there for the taking! Obviously, the Internet is a great source of inspiration too, if you know where to look, that is. In recent years, Pinterest has grown in popularity and scope and it’s now one of the biggest sources of inspiration for anyone who has to be creative on a regular basis. Let’s explore some of Pinterest’s best packaging design ideas! Find out how to use Pinterest as a source of inspiration.
Smart packaging is so much more than designing a suitable container for your product. It requires a company to assess the full packaging process. Aspects such as functionality, costs, materials, branding requirements, as well as transporting a product safely from the manufacturer to the customer all have to be taken into account. Smart packaging really is about optimizing the entire process from start to finish. Learn more about smart packaging!
Logos come in all shapes and sizes, yet they all serve the same goal: to help shape brand identity and trigger brand awareness of consumers. Evidently, logo and package design are firmly intertwined and one cannot exist without the other. In this article we’ll go over the attributes of a great logo as a brand identity building mechanism. Learn how to create a brand identity with your logo!