Are you a regular visitor of the Esko blog? Do you often buy products you don’t really need but simply couldn’t resist because of their creative packaging design? In short, are you a packaging aficionado who can’t wait to start on your own designs, making a living out of your passion? Find out what you need to do to become a packaging designer and fulfill your dream! The road to becoming a packaging designer starts here …
Generally speaking, e-commerce packaging isn’t as innovative nor creative as, say, the food packaging industry. Their main concern lies in other areas, outside of packaging (social media or customer capture, for instance). Yet packaging can be a big deal even when you sell your products online. Here are 4 trends e-commerce packaging designers ought to take into account. What does the future hold in store for e-commerce packaging?
Fact: Shoppers are more inclined to buy when they see what they’re getting. Brands know this too. That’s why many foods come in clear packaging. Still, transparent packaging comes with a couple of challenges. How do you make sure food looks tasty after transportation and shelf stocking, for one? Food makers need to adjust their tactics with visibility in mind. Discover the attraction of clear packaging.
How to create innovative seed packaging? This design for Miracle-Gro Gro-ables shows you! Each seed pod comes with everything you need to grow your own food: seed, soil to protect the seed and keep it moist, and plant food. It’s the perfect solution for all garden lovers who don’t want to get their hands dirty. Plus, the seed packaging looks way better than all those middle-of-the-road seed bags, doesn’t it? Sure seed packaging can be creative!
How do you exude chocolate deliciousness through packaging? It’s a question many packaging designers struggle with as they try to come up with new and “tasty” chocolate packaging concepts. Nendo, a Japan based packaging company, designed a set of chocolate paint tubes that look good enough to eat. And in fact, … you can! This chocolate packaging is irresistible
Technology is one of the driving forces behind packaging innovations in the recent decade. Many of these technological advancements lead to new and improved packaging processes, especially in the field of food packaging. Recycling is one of the most important developments but so are repurposing, packaging elimination and size reduction. Let’s have an in depth look at those. Check these food packaging innovations!