How to become a packaging designer?

Do you dream of becoming a packaging designer? What to study and how to best prepare yourself for a career in packaging, you’ll find out here.

Are you a regular visitor of the Esko blog? Do you often buy products you don’t really need but simply couldn’t resist because of their creative packaging design? In short, are you a packaging aficionado who can’t wait to start on your own designs, making a living out of your passion? Find out what you need to do to become a packaging designer and fulfill your dream! The road to becoming a packaging designer starts here …

4 trends e-commerce packaging designers have to take into account

Packaging is generally not one of e-retailers’ main concerns. Still, these 4 packaging trends should be picked up by web shop owners.

Generally speaking, e-commerce packaging isn’t as innovative nor creative as, say, the food packaging industry. Their main concern lies in other areas, outside of packaging (social media or customer capture, for instance). Yet packaging can be a big deal even when you sell your products online. Here are 4 trends e-commerce packaging designers ought to take into account. What does the future hold in store for e-commerce packaging?

What you see is what you buy — Why food comes in clear packaging (most of the time)

Clear packaging is a big plus for food companies. Consumers love to see what they are buying. There are some challenges though.

Fact: Shoppers are more inclined to buy when they see what they’re getting. Brands know this too. That’s why many foods come in clear packaging. Still, transparent packaging comes with a couple of challenges. How do you make sure food looks tasty after transportation and shelf stocking, for one? Food makers need to adjust their tactics with visibility in mind. Discover the attraction of clear packaging.

How to be creative with seed packaging?

Seed packaging seems like a rather straightforward product that can’t be enhanced, doesn’t it? Well, have a look at this design then!

How to create innovative seed packaging? This design for Miracle-Gro Gro-ables shows you! Each seed pod comes with everything you need to grow your own food: seed, soil to protect the seed and keep it moist, and plant food. It’s the perfect solution for all garden lovers who don’t want to get their hands dirty. Plus, the seed packaging looks way better than all those middle-of-the-road seed bags, doesn’t it? Sure seed packaging can be creative!

Chocolate packaging you can sink your teeth into? Have a bite!

Are you a fan of art? And do you like chocolate? Check out this creative chocolate packaging design then. Even better: you can eat it!

How do you exude chocolate deliciousness through packaging? It’s a question many packaging designers struggle with as they try to come up with new and “tasty” chocolate packaging concepts. Nendo, a Japan based packaging company, designed a set of chocolate paint tubes that look good enough to eat. And in fact, … you can! This chocolate packaging is irresistible

The 5 food packaging innovations of the decade

These last 10 years, there have been quite a lot of food packaging innovations. Let’s have a look at 5 of them.

Technology is one of the driving forces behind packaging innovations in the recent decade. Many of these technological advancements lead to new and improved packaging processes, especially in the field of food packaging. Recycling is one of the most important developments but so are repurposing, packaging elimination and size reduction. Let’s have an in depth look at those. Check these food packaging innovations!