A company that really strives to cut down on packaging costs not only has to rethink the packaging design, but the product design as well. A fine example of cost-saving eco packaging design is presented to us by Nike. Their new Nike Free model is so flexible the shoes can be folded together, needing only 1/3 of cardboard packaging compared to a traditional shoe box. Check this great shoe box design by Nike!
Popular culture has always been a vast source of inspiration for packaging designers. TV characters, series, cartoons, celebrities, … They all pop up regularly during our grocery shopping. We have selected some of the most creative packaging designs that use popular culture to their advantage. These are all illustrations of how merchandise can be done creatively. Discover the power of popular culture in packaging!
You are either creative or analytical, that’s the adage many people today still live by and act on. Recent findings, however, suggest this saying might be flawed. Scientific research has discovered that creativity, to a certain extent, can be learned and acquired through exercise. It’s an interesting thought for packaging designers, striving to do better with every design they make. Can creative packaging design be learned? Read more!
Processed convenience foods such as ready meals are hugely popular nowadays. No surprises there: the food is cheap, easy to prepare and relatively tasty. In recent years, the market has created a distinction between standard and luxury ready meals. The former are basic low-priced products. The latter are more expensive quality meals. So what are the challenges from a packaging designer’s perspective for both these categories? Discover the ins and outs of ready meal packaging!
A team of students from Dunwoody College of Technology Design & Graphics Technology have earned two first place awards in the Annual Student Packaging Design Competition (hosted by the Association of Independent Corrugated Converters (AICC)). Read more…
There isn’t a product in the world as universal as still water. No matter where you go or what brand you buy, in essence, all water is roughly the same: it looks the same and it tastes, more or less, the same. Find out what is so attractive about packaged drinking water!