The future of interactive packaging: “Will electronics change the industry?”

interactive packaging

New technological innovations mean the packaging world can go further and further in increasing the interaction between the consumer and the product. Recently, we have seen built-in electronics in packaging to enhance the experience of the end-user. Will these developments one day be the standard for all packaging, or is interactive packaging a passing trend? Explore the fascinating world of interactive packaging!

“Blue for boys, pink for girls?” – Packaging and the question of gender

Is gender packaging a good thing or not?

According to a research by EasyFairs, organizers of the trade fair Packaging Innovations London 2014, women are more susceptible to gender specific packaging. 43% of those polled favored “branded personality” packaging and 37% of marketers said that girls are more likely to purchase a product because of the way it is packaged. So what about the call for gender neutral packaging? Should manufacturers just ignore it? Read all about packaging and gender.

The advantages and disadvantages of plastic packaging

What are the advantages and disadvantages of plastic packaging?

Despite popular belief plastic packaging is not always the worst choice from an environmental viewpoint. In fact, plastic has some benefits other materials generally believed to be eco-friendly, glass to name one, lack. While both materials can be recycled, in reality over forty percent of the plastic made is recycled every year, while only twenty percent of the glass containers are recycled. This and other benefits of plastic will be the focus of this article. Discover the advantages and disadvantages of plastic packaging.

Hat-trick scoring packs: the best World Cup inspired packaging

With the FIFA World Cup in full swing packaging designers around the world come up with redesigns in honor of the competition. Read on!

The FIFA World Cup in Brazil is in full swing, and so is merchandising inspired by the major soccer event. As teams around the world put their best foot forward to beat their rivals, so do packaging designers from Algeria to Uruguay. By creating eye-catching product packaging focused on the World Cup, they try to win over the toughest football adversaries and inspire the most fervent football-minded consumers around the world. Discover the best World Cup inspired packaging!

Ecover tackles marine debris

Ecover tackling marine debris

Extensive research recently revealed marine debris, such as plastics, glass, metal, cardboard, etc., is piling up in the deepest parts of the ocean. Scientists were shocked to find just how much litter has found its way to the seafloor, endangering the lives of millions of animals. A sad story indeed. Yet, not one without hope. In fact, the same week that scientists described their findings in the journal PLOS ONE, sustainable detergent brand Ecover revealed its new plastic bottle that has been recycled from ocean waste. Read all about Ecover’s marine debris program!

The struggle of beverage companies to cut packaging costs

How beverage companies can cut packaging costs

Food companies have been stripping off layers of packaging and reducing quantities for years to cut down on material costs. Makers of beverages have been looking for similar techniques but often failed to implement them, as bottles have to retain a certain size and thickness in order to contain the fluid. Furthermore, aerated drinks could blast due to high carbonation content of the beverages. Recently though, Coca-Cola has found a way to cut down on packaging costs. How? By simply trimming the bottle cap and neck sizes of the bottles. Discover how beverage companies try to cut packaging costs.