Packaging Innovation
August 3, 2015

3D packaging gives the packaging world a whole new dimension

What happens if a Swedish paper maker teams up with an Italian machinery manufacturer? You get FreeFormPack! FreeFormPack is a packaging method that creates unique 3D packaging, suitable for both food and non-food markets, with a custom shape or texture in a cost-effective form-fill-seal process. It is the brainchild of Italian machinery manufacturer Curti and […]

July 31, 2015

Sustainable packaging: do’s and don’ts

While manufacturers and packaging designers work hard to offer sustainable packaging, there still is a lot of work to do. Simply walk through the aisles in your local supermarket and you will notice that eco-packaging is a long way from becoming standard. Here are 3 product groups that could do with an ecological makeover.

July 24, 2015

5 reasons to stop using QR codes

Ever since QR codes became a ‘thing,’ we’ve seen them on plenty of packaging materials. But are they really such a great marketing tool? It’s been several years now since the first QR code popped up, so what’s the verdict? Will we continue to see QR codes on packaging? We don’t think so, and here […]

July 20, 2015

What do consumers want? They don’t know! Luckily, market research does …

No matter what product they’re looking for, consumers are always faced with an abundance of choices. So how can you know if consumers will buy your product instead of someone else’s? By conducting market research, that’s how! Market research Market research is more than simply asking friends and family what they think of your product. […]

July 13, 2015

2015 Packaging Innovations fair in Brussels – Don’t miss out!

The 2015 edition of the exclusive Packaging Innovations fair is set to take place in Brussels from 25-26 November. The Packaging Innovations fair is a high point for members of the Belgian, Dutch and French packaging industry, giving participants the opportunity to source new ideas and enlarge their market. Should you exhibit? Are you a […]

July 10, 2015

Mocktail packaging shakes up the summer season!

Summertime means company barbecues and gatherings with friends. It also means having a drink or two, or three … So what do you do when you’re not up for adult beverages but don’t want to feel singled out? You drink a Mocktail, of course! Mocktails are as colorful and exotic-looking as real cocktails, but without […]