Skincare packaging gets scientific
July 3, 2015

Anti-aging skincare packaging gets a scientific facelift

Nerium launched its first line of beauty products only four years ago, but the company is already on top of the beauty industry with more than $400 million in sales last year. Nerium’s rapid growth and ongoing international expansion called for a packaging facelift that would highlight the science behind the company’s Optimera skincare product […]

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labelling beverages
June 26, 2015

Revolutionizing the beverage labelling landscape

Creating labels that address beverage packaging needs, while at the same time complying with the rules of recycling has always been a challenge to the packaging industry. Until now. Carlsberg Group and Munksjö both introduced new labels that are a perfect combination of form and function while still addressing recycling needs. While Carlsberg Group has […]

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smart bottle
June 22, 2015

Will Johnnie Walker’s smart bottle change beverage packaging for good?

Smart packaging isn’t new. However, Diageo’s electronically tagged bottle for Johnnie Walker Blue Label whiskey is having an impact on beverage packaging. Not only does the chip enhanced bottle enrich consumers’ experience, it also provides supply chain tracking. A prototype of the technological marvel using ‘near field communication’ (NFC) was presented at the Mobile World […]

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soft packaging
June 19, 2015

Taking the soft approach – The effect of soft textures on packaging

Everyone knows that packaging is all about visuals. But there is more to packaging than meets the eye! Results from a recent study indicate that a packaging’s texture surprisingly influences consumers’ purchasing decisions as well. The study showed that products with soft packaging are more likely to be purchased than products with plain packaging.

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seafood packaging
June 17, 2015

Keeping it fresh! Fish box supplier launches innovative containers for seafood packaging

Reusable seafood packaging supplier PPS East recently wowed the packaging industry with the launch of ‘Re-Fresh’; their brand-new range of reusable fish boxes. With their innovative resealable lids, low carbon footprint and ideal sizing for wholesale and retail, the Re-Fresh boxes are expected to take the seafood packaging industry by (sea)storm. Meeting market needs Although […]

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customer experience
June 15, 2015

How to create packaging that enhances the customer experience?

All good packaging is created with the customer in mind, not the brand. While this may seem like a pretty straightforward, even simplistic statement, many brands and designers fail to live and work by these rules. It’s not enough to innovate just to create something new. You have to bring something truly fresh to the table […]

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