Global packaging design: what’s lost in translation?

global packaging

Launching a new product worldwide, global brands have to make sure their marketing campaigns are translated adequately for each target market. Global companies want to make sure that the message they’re conveying is the same for each language, in each country. Packaging designers have to take into account the cultural background of the target group. Colors, for instance, have different meanings in different cultures, making it often necessary for global brands to come up with different designs, targeted toward specific countries. Learn more about global packaging design!

Upcycling, the solution to our waste problem?

Upcycling is a way of giving new purpose to waste. Here are 5 creative and inspiring ideas to upcycle plastic bottles.

Plastic bottles are the number one waste problem of our time. In America, for instance, 50 billion plastic water bottles were used last year, while only 23 percent were recycled, meaning more than 38 billion bottles are wasted each year! It’s clear that we need to keep on recycling but there are other options. Have you heard of upcycling? This is how upcycling is done!

Minimalist packaging: combining ecology, design and usability

Minimalist packaging requires careful consideration to be successful. Find out what you need to take into account.

“Omit needless things.” That’s the goal of minimalist packaging in a nutshell. From a designer’s perspective it’s quite a challenge to use as little materials as possible while striving for quality. From a brand’s perspective, minimalist packaging is more than a design choice: it’s a statement. Find out what minimalist packaging is all about.

5 concept packaging designs that should be real

Here are 5 concept packaging designs you regret having not created yourself. Have a look and marvel!

Every once in a while we come across some truly inspiring concept packaging designs that are really too great not to show. Created by students or professional designers, it’s a pity these concepts aren’t available in stores. Luckily, they can shine here. Have a look at our top 5 list of concept packaging! Discover these great concept packaging designs …

Eco packaging and brand equity: “Stop the water while using me”

Do you know the brand “Stop the water while using me?” They provide a valuable instruction against water spillage.

Turning ‘green products’ into a successful business model is quite a challenge. “Stop the water while using me”, a German-based company does it, and quite successfully so. They sell soap products in containers bearing the company name as a warning and instruction for the user. It’s a clever and bold move that deserves our attention. Learn more about this great example …