Tag Archives: augmented reality

Experience your brand in a hyper realistic virtual store

virtual store with 3D glasses

As 70% of purchasing decisions is made in front of the shelves, brand owners spend a great deal of money to test their products’ shelf-shout. Usually physical mock-ups of a new packaging are tested in a real store setting. The use of 3D software to display virtual products, however, makes the entire process faster and more cost efficient.
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Augmented reality + chocolate packaging = love

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper.

The packaging was changed to a plastic wrapper, so people couldn’t use Lacta as a medium for love messages any more.

A mobile app using augmented reality allows  people to compose messages on their smartphones and then send them to their loved ones.  Old school love notes made possible with new school technology.

Via I believe in advertising